The Museum Advertising Model

Mad Museums? Yes. We are definitely this cool

There are few things in this world as simple and pure as museum advertising. The standard museum ad quickly gets to the heart of what a museum has to offer. The basic outline of many such ads looks like this:

Come to the museum for our self-guided or daily guided tours, experience one of our special events, and spend time with our art, history, and/or science.

This exciting formula touches people viscerally by showcasing the wonderful experiences the museum has created. It never fails to attract a visitor or two (sometimes, though rarely, even three or four).

To help demonstrate how effective the whole thing is, we applied this age-old advertising strategy to other social venues. Here is what we got:

Movie Theaters – Come down to view our selection of movies (all with sound!). We also have a concession stand, seats with cupholders, and large viewing screens.

Amusement Parks – We offer big and small rides, fried food, and live entertainment. As a bonus we have balloons (helium and animal-shaped) and maps of our park.

Restaurants – The restaurant serves food and drink, accompanied by condiments, all listed on a handy menu. For your convenience we also provide tables, chairs, dishes, and flatware.

Doesn’t the museum advertising model inspire you to rush right down to these places? We thought so.

Step Back Into History: The Blockbuster Living Museum

The Real Moon Landing Conspiracy

This past Sunday was the 45th anniversary of the Apollo 11th’s landing on the moon. While many have debated various conspiracies, here is what really happened:

Weekend Work 7-21-14: A New Collections Item, A Few Bits of Interest, and Joyful Museuming

Like many museums, there is a fine line between what we actually collect and what it seems we collect. Fortunately we have a well-defined mission statement.

As we're an online museum we're trying to make sure we don't develop a digital version of this.

As we’re an online museum we’re trying to make sure we don’t develop the digital equivalent of this.

For instance, we just added a great cartoon series Johnson & Boswell to the history section of our Links page. The artist puts Boswell and Johnson (and their various bon mots) into anachronistic situations throughout time to humorous effect without trying to educate or interpret history.

At the same time we found Johson & Boswell, we ran across the museum, history, and art sites below, all of  which use humor, but do so with the serious intention of passing along actual content or informed opinion.

Cathedral-Licking Diary

The Grumpy Art Historian

Standup For Woodhorn Museum’s comedian in residence

These sites are all fun, but they don’t meet our mission. At least we don’t think they do (don’t look too closely at the contents of our links page, ok).

We also recently came across the new Joyful Museums website, whose author believes, “that keeping [museum] workers happy, despite grim economic and other circumstances, should be the top priority of every museum.” As you can see, their mission stands in stark contrast to ours. Still, like us, they’re here to help.

To demonstrate that we are two sides of the same coin, we have each developed a survey for creating a more nuanced understanding of modern museum work. You can choose to take their survey or ours. Either way, we think you will find it beneficial (though ours is shorter. Much, much shorter).

PS We would also like to thank Joyful Museums for including us on their Resources For Individuals page, under Bookmark These Websites. You are too kind.

Not Your Usual Night At the Museum

MGM’s 1939 Art Gallery

Plus They’re So Dirty

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Lego History Cops: Coming Soon (not really)


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