The Museum Advertising Model

Mad Museums? Yes. We are definitely this cool

There are few things in this world as simple and pure as museum advertising. The standard museum ad quickly gets to the heart of what a museum has to offer. The basic outline of many such ads looks like this:

Come to the museum for our self-guided or daily guided tours, experience one of our special events, and spend time with our art, history, and/or science.

This exciting formula touches people viscerally by showcasing the wonderful experiences the museum has created. It never fails to attract a visitor or two (sometimes, though rarely, even three or four).

To help demonstrate how effective the whole thing is, we applied this age-old advertising strategy to other social venues. Here is what we got:

Movie Theaters – Come down to view our selection of movies (all with sound!). We also have a concession stand, seats with cupholders, and large viewing screens.

Amusement Parks – We offer big and small rides, fried food, and live entertainment. As a bonus we have balloons (helium and animal-shaped) and maps of our park.

Restaurants – The restaurant serves food and drink, accompanied by condiments, all listed on a handy menu. For your convenience we also provide tables, chairs, dishes, and flatware.

Doesn’t the museum advertising model inspire you to rush right down to these places? We thought so.

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About T.H. Gray

T.H. Gray is the self-appointed court jester and Dr. Demento for the history museum field. A lifelong museum professional and reenactor, he is a graduate of the prestigious Peale-Barnum Public History Museum Studies Program. Until 2011, when the AHS hired him away, he was on staff at the Benjamin Dover Memorial Museum & Swimming Pool ("Our History is All Wet!"). He remembers when museums were still about history, science, and art. BTW, all of these posts say they are by T.H. Gray because he can't turn off the byline. Credit, when due, is given. View all posts by T.H. Gray

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