There are few things in this world as simple and pure as museum advertising. The standard museum ad quickly gets to the heart of what a museum has to offer. The basic outline of many such ads looks like this:
Come to the museum for our self-guided or daily guided tours, experience one of our special events, and spend time with our art, history, and/or science.
This exciting formula touches people viscerally by showcasing the wonderful experiences the museum has created. It never fails to attract a visitor or two (sometimes, though rarely, even three or four).
To help demonstrate how effective the whole thing is, we applied this age-old advertising strategy to other social venues. Here is what we got:
Movie Theaters – Come down to view our selection of movies (all with sound!). We also have a concession stand, seats with cupholders, and large viewing screens.
Amusement Parks – We offer big and small rides, fried food, and live entertainment. As a bonus we have balloons (helium and animal-shaped) and maps of our park.
Restaurants – The restaurant serves food and drink, accompanied by condiments, all listed on a handy menu. For your convenience we also provide tables, chairs, dishes, and flatware.
Doesn’t the museum advertising model inspire you to rush right down to these places? We thought so.